A large
proportion of people out
there seem to believe that
backlinks form the backbone
of a website's SEO strategy.
Having high-quality and
relevant backlinks has its
advantages, but are they a
necessity? We have talked
about this topic many times
in the past. Today, I'd like to
share highlights from Googler
John Mueller's recent hangout
where he proved that
backlinks, while important,
are not a must for ranking
well in Google!
John Mueller is the
Webmaster Trends Analyst at
Google. He shared an
instance of a website ranking
well without backlinks during
his hangout at the GooglePlex
with two of his colleagues.
Here's the video of the
hangout, with adjusted
starting position.
Someone asked at the 26
minutes and 3 seconds mark,
why does Google use links for
ranking at the level they do.
He said, Google should use
other means to rank sites. Of
course, he knows they do use
other factors but his point
was why do they place so
much weight on links.
John Mueller answered that
saying they do have tons of
other factors outside of just
links.
John then said he has a friend
of his who is “back home” in
Zurich, his friend just put up
a new web site for the local
neighborhood. The new site
does not have any links at all
and over 300 pages are
indexed and pages are
ranking and they are getting
a lot of traffic from search.
No one ever linked to the site
ever, he said, but they did
submit sitemaps to Google
and they have an RSS feed.
The web site does fairly well
without any links at all, John
said. So it is not the case you
absolutely need links to rank,
he added. John did say that
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