Site load
speed
was all
the rage
a few
years
ago, and was considered as a
plus point. In fact, it became
an important search ranking
factor in 2010. But what
about all the SEO
developments over the
years? The paradigm must
have shifted? Well, it sure
has, onto content quality and
usability. So should you still
focus on a fast load speed, or
will an average speed do the
job?
Over the years, Google has
released and perfected many
pagespeed tools to help
analyze and improve your
page load speed. Fast loading
websites lead to higher
visitor engagement, retention
and conversions. The first 3
seconds are extremely
important for a website to
retain a visitor. The more
visitors leave your blog, the
higher your bounce rate
grows and the lesser your ad
impressions.
Now, it has become more
important than ever to have a
decent loading time. Google
is currently testing out a new
red-colored label within
search results for slow-
loading websites. This red
label will indicate when a
particular webpage is slow to
load, thereby warning the
users before they click over
to that site.
Check out an image of search
results below.
Note that this update is
currently limited to the
mobile version of search. If
that remains the case, then
mobile optimization could
play a part here. Even if a
website is loading fast on
desktop, it may not
necessarily be set up to load
equally fast on a mobile
device, and vice-versa.
First, let us look at the
simplest scenario. If your
website contains graphics,
blocking scripts and heavy
media content, it is bound to
slow down the page. Such a
page will be labelled anyway.
However, even if that isn't
the case, it could be that
your website is not
configured to handle mobile
properly. In the wake of
responsive design, too many
extra scripts can weigh down
the processor on a mobile,
thus slowing down the
loading speed.
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