How To Get Your Content Displayed In Google Quick Answer Box?

Google's
Quick
Answer
box -
while
useful
for the casual searcher,
creates a lot of challenges for
webmasters. On the one
hand, if your content is used
by the Quick Answer box, you
get prominence. But at the
same time, if users can get
their questions answered on
the SERPs, why would they
click through to your site,
right? Their utility is
debatable. Today, however,
we will talk about how to get
your content displayed on
Google's Quick Answer box.
The Google Knowledge Graph
is what powers certain
components on a search
results page, and the quick
answers box is just one of
those components. Semantic
markup, like that provided by
Schema.org, is just one way
to help communicate what’s
on a page to search engines.
According to Schema.org;
On-page markup
enables search
engines to
understand the
information on web
pages and provide
richer search
results in order to
make it easier for
users to find
relevant information
on the web. Markup
can also enable
new tools and
applications that
make use of the
structure.
Getting featured in Google
Knowledge Graph
Here are some things that
can help you get featured in
Google Knowledge Graph.
Implement structured
data on your website
Use nouns (i.e., entities)
in your writing when it’s
natural to do so
Link to relevant sites
Get featured in Wikipedia
Wikipedia is an example of
data organization done right -
the way Google likes to use.
Google likes organized, easily
accessible data. That’s why
merging everything you know
about SEO best practices with
useful content and structured
data can help you show up in
Knowledge Graph-powered
results.
Here are some tips for
optimizing for the answer
box.
Select a topic that’s
interesting for your users
Create quality content
relevant to the theme
(use “buyer persona”
studies, focus groups, and
engagement analytics to
determine the content
mix)
Structure the page with
user experience in mind
Where relevant, clearly
define a how-to list,
including the phrase “how
to” in content and bullet
points clearly present
answers
Implement SEO practices
like basic on-page
optimization, theme-
relevant cross-linking and
technical SEO tactics
This is still a new feature, and
optimizing for the Knowledge
Graph in general is still fairly
novel for many, We'll be
sharing in-depth articles
about optimizing for the
Knowledge Graph. One I'd
particularly like to talk about
is Wikipedia and its
importance for ranking well
on Google. So stay tuned for
some really useful posts :)